A while back, I’d posted on what some crutch phrases are. As I was thinking about it more, I realised there are something else that are crutches - labels. Labels exist in societies in two ways. The first is as brands (Nike, Apple) of products/services that signify trust and unique positioning for that service. There’s another more subliminally pervasive way - words given to make understanding an object or part of an identity better, through associated historical and social context. Both are related though (and I’ll come to how).